Still Pronouncing It “GIF”? This Video Sets The Record Straight

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For the longest time, people have pronouncing “GIF” (Graphic Interchange Format) differently. I admit I’m part of the half that spells it out while I secretly laugh at the other half of the world that pronounces it like a word.

Boy, have I been wrong all these years.

It’s been a year since Steve Wilhite had set the record straight (again) in an interview with the New York Times, saying that he is proud with his image format creation but gets annoyed by how most people tend to fail to get the name right–despite already revealing it when he received the Lifetime Achievement Award at the 17th Annual Webbys in 2013.


“The Oxford English Dictionary accepts both pronunciations. They are wrong. It is a soft ‘G,’ pronounced ‘jif.’ End of story,” he explained.

This announcement came as a shock for most Twitter users, causing uproar and while some even flat-out refused to accept it.

“Twitter quite [obdurate] you will prise ‘gif’ out of our cold, dead three-second clip-looped hands,” said commentator Caitlin Moran to summary of the mixed reactions.

Have you been pronouncing it correctly all this time? Let us know how you reacted to this news below.

Photo via Video Screen Grab

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