Recently, McDonald’s released a fitness and activity watch for kids: the Step-It tracker, which was included in Happy Meals in the United States and Canada.
The offer came to an abrupt end and the wearables are being recalled by the company after users complained of possible skin irritation from the plastic band.
“We are voluntarily removing the Step It! Activity Band Happy Meal toys in our restaurants in our United States and Canadian markets,” McDonald’s spokesperson Terry Hickey told Mashable. “It will no longer be offered as part of our Happy Meals. We have taken this swift and voluntary step after receiving limited reports of potential skin irritations that may be associated from wearing the band.”
There have been no explanations regarding the move and what exactly went wrong. Several outlets have pointed out, however, that the device may have been produced in China, based on the text “China CWB” written on the back of the device just under the words “Made for McDonald’s 2016.”
Promotional videos of the Step-It tracker being used by children on McDonald’s Canada’s YouTube account has also been pulled out.
“Nothing is more important to us than the safety of our customers and we are fully investigating this issue,” stressed Hickey. “Our restaurants are now offering our youngest guests an alternative Happy Meal toy.”
Photo via McDonald’s